About the Wiglaf Institute

The Wiglaf Institute is brought to you by Wiglaf Pricing.

Founded in 2002, Wiglaf Pricing is a globally recognized, boutique pricing and market strategy consultancy. As a premier body of pricing and strategic marketing excellence, Wiglaf Pricing strives to increase profitability and optimize organizational effectiveness among its clients.

Wiglaf Pricing leads clients towards better pricing decisions leveraging pricing expertise and thought leadership gained through client engagements, teaching and academic settings, and publications.

Our books include Pricing Strategy, the leading textbook for graduate-level pricing programs, and Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, which provides executives the best framework for building pricing functions within organizations.

The Wiglaf Institute is where we train pricing professionals in the data-driven analysis required to get pricing done right.



Nathan Phipps

Nathan L. Phipps is a Consultant at Wiglaf Pricing and Instructor at the Wiglaf Institute. His areas of focus include pricing transformations, marketing analysis, conjoint analysis, and commercial policy.

Before joining Wiglaf Pricing, Nathan worked as a pricing analyst at Intermatic Inc., where he dealt with market pricing and the creation of price variance and minimum advertised price policies. His prior experience includes time in aerosol valve manufacturing and online education.

Nathan holds an MBA with distinction in Marketing Strategy and Planning & Entrepreneurship from the Kellstadt Graduate School of Business at DePaul University and a BA in Biology & Philosophy from Greenville College. He is a Certified Pricing Professional (CPP).

He is based in Chicago, Illinois.


  • Who is this for?

    These courses teach the quantitative skills required to excel in pricing analysis. Analysts on pricing, commercial, sales ops, and finance teams can improve their output via the Wiglaf Institute.

  • I'm a manager. Why should my team enroll?

    Pricing analysis is a critical interstitial function whose goal is improving profitability. It affects, and is affected by, sales, marketing, and finance decisions.

    You have many responsibilities. Teams need the right analytical training and skills to make the right decisions.

    Train your team all at once and onboard new hires. Increase your team's impact and influence across the organization.

    With the Wiglaf Institute, you know your team is equipped to deliver results.

  • I'm an analyst. Why should I enroll?

    Pricing is a growing function across industries and organizations. Be a part of this exciting growth by getting the skills needed to succeed.

    By acquiring new hard and relevant skills, you can get ahead of the competition for a new analyst role.

    Or, you can increase your value to your current organization and be known as someone who can deliver.

  • What is your refund policy?

    Due to the nature of the product, no refunds will be offered. All sales are final.